Do you understand your WHY?
I recently watched a presentation by Greg Habsritt where he talked about
how most companies market themselves based on ‘What‘ they do,
a smart minority market themselves on ‘How‘ they do what they do,
and a smarter, smaller minority market themselves on ‘Why‘ they do
what they do.
It got me thinking about my Why.
At the risk of sounding ‘schmaltzy’ – it really is because I want to
inspire as many people as I can to realise that they CAN do it, whatever
IT is, they just need to know HOW.
Why is that my why?Because I really believe that everybody has the potential to achieve their goals. (Yeah, yeah, blah, blah! – I hear you.)
But think about it – how many times have you heard of the rags to riches success stories? How many entrepreneurs left school early and went on to create massively successful companies? How many athletes overcame enormous odds and went on to fulfil their dream of winning a major competition?
If they did – You can.
My pet hate, something that really gets me grrr! and hits my challenge button – is people that make excuse after excuse for why they can’t do something.
I believe that every one of us has a passion, we have a purpose, and that passion and purpose when ignited, has the potential to not only change our lives, but the lives of all of those around us, all those that we know, and possibly the wider world.
I want to play a part in igniting those passions. I want to be the catalyst for as many people as I can. For those that think they don’t have the brains, or the looks, or the stamina, or the confidence, or the money, or the resources, or the network, or anything else – maybe you don’t, but that might not be what you need to reach your goal.
I believe we are all entitled to live our lives our way and achieve our dreams using our own personal skills, personality, resilience and gumption!
It’s why I took an entire year to write my book:
‘How To Change Your Life One Day At A Time‘.
It’s why I spent 6 months producing my 90 Day Program:
‘Change Your Mindset, Change Your Life‘.
It’s why I decided to GIVE that away, as a gift, to everybody that buys
a copy of the book during the launch.Together, the book and the program systematically change a person’s mindset into one that sees the possibilities, sees the opportunities, enabling them to believe that they can achieve their goals, their dreams and live more contented, purposeful, passionate, joyful, happy lives.
Am I going to get rich selling this book. Highly unlikely!
That’s not what it’s about. I already live an abundant lifestyle, I’m by no means rich but I do have certain freedoms earned by running my own business. And I value those freedoms. They give me the opportunity to follow my passion:- helping as many people as I can follow theirs.
So to recap:
‘ – A book and complimentary program that’ll guide you to fulfil your potential.My ‘How
‘ – By teaching you how to change the way you think and then giving you daily guides that will help you take inspired action.My ‘Why
‘ – because I believe you CAN do it – you just need to learn HOW. And that gets me fired up in the morning!Come on, let’s all change the world in our own unique way!
Mark the 20th May on your calendar as launch day.
PS: If you enjoyed this post take a look at the FREE online video series here
This is kind of old school but I think it’s well worth doing. I’ve been doing it for years now and I’m absolutely convinced it has a positive effect on my daily attitude. “Every day in every way I’m getting better and better.” That’s a standard one created by the French psychologist Émile Coué.
At first it might feel a bit silly and a bit contradictory to how you’re feeling but stick with it. Do it in the morning and the evening when you are in a favourable physical and mental state. When we tell ourselves we feel a certain way over and over our subconscious begins to accept it as truth. The obvious example is the negative statements some people use; ‘I’m so fat.’ or ‘Nobody cares about me.’ or ‘I’m stupid.’ That’s a self fulfilling prophecy right there. As they repeatedly tell themselves those things their subconscious finds reasons to accept it. It recognises the behaviour of people around (which are often negative aswell – misery loves company right!) and reasons; ‘Hey, that person agrees with me’ or ‘That person is horrible to me’ etc. thereby making the statements true. Well if it works for negative statements it stands to reason that it’ll work for positive ones too. Give your subconscious the idea that you are confident, imaginative, creative, admired, loved etc. and it will find reasons to accept that.
You can only give it a go and see for yourself. Try it every day for a month and see if you notice a difference. Farther along I’ll give you another technique to use which magnifies the effect, but you need to create the habit first. Start each statement with “I am…” as this puts it in the present tense as if it already is that way.
Try out the first 79 pages of my book: ‘How To Change Your Life One Day At A Time‘ at no cost simply by opting in to my complimentary video training series here: (CLICK HERE)
Do you have people in your life that are just totally negative about everything you do? OK, maybe not everything, but quite a lot of things?
Hmm, you must learn to let those comments wash over you. Those people may wish you the best, they may even love you, but they don’t know your strength, your resilience or your perseverance. Hell, you might not even know those things about yourself – but they are there.
So, avoid those negative people that you can, and ignore the negative comments of the ones you can’t. Just say in your mind ‘They don’t know me’ every time they bring you down with words like:
‘…be realistic…’ or
‘…you’re no good at that…’ or
‘…I don’t think that’s your strength…’ etc.
As you learn to do this you will start to believe in yourself more and more. It’s a good feeling.
PS: If you enjoyed this post take a look at the FREE online video series here.
The Japanese coined the term Kaizen, but the process started in the US when France fell to Germany during the second world war. America realized if it were to be more prepared for wars in the future it must make more equipment and more weapons when needed at a faster rate. Those supplies must be available faster when a part of the work force was called for duty on the front. The US government created a program called Training Within Industries. One course from this program became the basis for what would be called Kaizen after US instructors were asked to teach the program to a Japan that needed to improve its output quantity and quality post WWII. The Japanese adopted it rapidly therefore a lot of people mistakenly believe that it was originally created there.
Basically, Kaizen is a system of continual improvement using small incremental steps instead of radical innovation (which tends to fail 75% of the time). Kaizen works because it does not press our fear button and does not stimulate the “fight or flight” impulse in us – a response controlled by the amygdala, found in our mid-brain. The amygdala shuts down creative thinking that could interfere with our physical ability to fight or run, often stimulated by change. Although crucial for survival, when we use small steps towards change this part of the brain does not register any significant threat and is bypassed. However, when we feel fear, access to the cortex is restricted which almost always leads to panic, stress, indecision or even shut- down (unless you are able to turn fear into excitement). When we set small goals, there is no fear, the cortex becomes engaged (that part of the brain where logical and creative responses are created) and we follow each step successfully.
Kaizen is a mindset; a way of approaching any activity in such a way that daily progress is developed. Tiny adaptations of behaviour can eventually have massive implications. Tasks can be broken down into smaller and smaller steps until each seems to have little or no effect on their own. Change happens so slowly that there is almost no awareness of it happening. Of course, you can still choose to make sudden and huge changes, Kaizen need only apply when you feel fear stalling your progress. When you feel that certain changes threaten your security or you just feel they’re too far out of your comfort zone. Move towards them still – just in smaller steps. The key is to keep moving.
PS: Try out 79 pages of my book: ‘How To Change Your Life One Day At A Time‘ at no cost simply by opting in to my complimentary video training series here: (CLICK HERE)