Category Archives: Success

‘The Tipping Point’ by Malcolm Gladwell

The Tipping Point

BOOK REVIEW of ‘The Tipping Point’ by Malcolm Gladwell

This book addresses the phenomena of epidemics in behaviour. It’s premise is that there are certain types of people that start, broaden and continue certain trends in a particular way that is almost formulaic.

These are Connectors, Mavens and Salespeople – all of which play their part in translating and transmitting the mesage from the Innovators of the world.

Connectors: “These people who link us up with the world, who bridge Omaha and Sharon, who introduce us to our social circles – these people on whom we rely on more heavily than we realize – are Connectors, people with a very special gift of bringing people together.”

Mavens: “A Maven is a person who has information on a lot of different products or prices or places. This person likes to initiate discussions with consumers and respond to requests … they like to be helpers in the marketplace. They distribute coupons. They take you shopping. They go shopping for you … This is the person who connects people to the marketplace and has the inside scoop on the marketplace.”

Salespeople: “Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of people – Salespeople – with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word-of-mouth epidemics as the other two groups.”

Things I learned from this book include…

Stickyness – a product or service must be of such quality and usefulness that it lives up to the hype of the reporting of it by the Mavens and Connectors. It must create involvement (engagement) of the target audience.

The Sesame Street Lesson – Kids tune out when things get confusing, even things designed to be exciting (to adults) proved to be confusing to kids and they switched attention. Lesson: know your audience, understand how they want to consume your content and in what situations are they most open to receiving your message.

Which peronality trait are you aiming at? – Studies have shown that children will lie and cheat depending on the circumstances of a situation. Therefore personality traits are not set in stone. Don’t expect adults to be any different, if you’re trying to create an epidemic around your product or service understand the personality traits of your audience as they’re in the situation they come in to contact with your communication, or, news of it via the Mavens, Connectors and Salespeople.

Fundamental Attribution Error – We are more intelligent about human situations than abstract ones, which is maybe why human based stories capture our attention. Gladwell writes: “(FAE) …is a fancy way of saying that when it comes to interpreting other people’s behaviour, human beings invariably make the mistake of overestimating the importance of fundamental character traits and underestimating the importance of the situation or context.” He concludes that there seems to be a mental sleight of hand that helps us reduce the complexity of decision making.

Unfortunately, this usually means our decisions only appear to be rational.

The Power of 150 – The human neocortex ratio of the brain = 150. This means the maximum number of genuine social relationships we can handle is approx. 150. Gore Co. (makers of Goretex) limit the number of employees working in it’s buildings to around 150 for this reason, they find that people function more efficiently, happily and innovatively in groups no larger than this. Mormons split their communities once they reach 150 into two groups of approx. 75. The military have found that units of soldiers operate optimally at 200 or below.

Lastly, Gladwell hypothesises that understanding tipping points when it comes to things like cigarette addiction could have significant impact. Trying to curb the initial usage of cigarettes by youngsters is pointless. No amount of persuasion over the decades has made much difference because of the rebellious nature of teenagers.

He suggests that curbing the stickyness (or addiction) is needed – IE: reduce the nicotine levels to make addiction less likely.

The concepts in this book require some deep thought and can be applied to all walks of life not just marketing. For instance his story of crime reduction on the New York subways simply by cleaning up graffiti is inspirational.

On a thought provoking basis I give this book 8 out of 10.

Enjoy

Stu

🙂

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7 Habits of Highly Successful People (summary)

Hiya,

Excellent summary of a classic self help (business) book:
But it’s equally useful to apply to every part of your life.
Enjoy
Stu
🙂

5 Comments

Filed under Book reviews, Self Improvement, Success, Video Book Reviews, VIDEOS

Jim Carrey: Funny and inspiring

Full Speech: Jim Carrey’s Commencement Address at the 2014 MUM Graduation

When you have half hour to spare, while you’re washing the dishes or doing the ironing, give this a listen. Jim talks a lot of sense to this graduation year and wraps it up in his own inimitable humour.

Enjoy

Stu

🙂

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Filed under Choice, Life changing, Self help, Self Improvement, Success, Uncategorized, VIDEOS

10 mins to create a new and bold reality for yourself…

10 mins to create a new and bold reality for yourself… draw your way to success.
Enjoy
Stu
🙂

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Filed under Life changing, Self help, Self Improvement, Success, VIDEOS

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January 20, 2016 · 1:22 pm

What’s possible for you this year?

 

Goals for 2016

Can you make it possible?

Hi there,

So another year begins. Will it be your year? Do you still believe you can achieve your goals?

Like everyone else I sometimes doubt whether I can achieve my goals. So this New Year I am going to make the word ‘possible‘ my default word. Whenever I doubt myself I will remind myself that I decide what’s possible in my life.

I set myself a 5 year plan half way through 2015, which gives me 4.5 years to achieve it.

How am I doing so far? Well, I’ve been sharpening my saw and now it’s time to start cutting the tree.

I am determined, and I am resourceful, so I believe I can make it possible.

What about you?

Today I sent out the first of my new Ponders to my Ponders Group and asked them what their own default word will be this year. If you want to share – tell me your default word in the comments below.

Enjoy

Stu

🙂

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Lessons from Mark Homer’s “Low Cost High Life”

Mark Homer property investor

Low Cost High Life

Hiya,

For those of you that aren’t familiar with Mark Homer, he is a very successful property investor based in the UK. Over the past decade or so him and his partner, Rob Moore, have made their fortune buying, selling, refurbishing and renting property of all kinds.

Mark’s book “Low Cost High Life” details his childhood experiences that gave him the mindset for success, the lessons learned along the way and the advice for anyone else to replicate.

These are the lessons I gleaned from it, some I already learned from other authors but they bare repeating as that is how we learn best – repetition.

1. Always make sure you get more value than you pay for. IE: Don’t pay market price for investments if possible – reduce the risk

2. Learn to balance creating money and time equally in order to enjoy the independence true wealth brings.

3. Do not spend earned income on luxuries – it should only go in to either; living, saving or investing. Buy luxuries from passive income.

4. Understand the business you’re in as much as possible, it helps you remain passionate and spot opportunities. Temper your emotional urges with this knowledge to make rational decisions.

5. Get good at local property before considering overseas property. The laws and best practice may well be very different.

6. Networking events grow your network and that can be your best route to JVs, finance, expertise and latest investor trends.

7. Model those you admire that have been successful and made the mistakes. When walking through a mine field it’s best to follow someone else’s footsteps.

8. For maximum productivity stay fit and healthy. This will provide the energy and clarity of thought you need to focus and work effectively.

9. Put systems in place for everything, then manage the systems.

10. Keep 6-12 months operating cash at hand – ALL the time!

11. Invest for cashflow FIRST, and capital growth second.

12. Tap into the market’s perception of value in order to increase your price.

13. Get a PA asap.

Enjoy

Stu

🙂

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Filed under Book reviews, Goals, Life changing, Success